The DNA in our Designs

70 years ago on 28th February 1953, Francis Crick and James Watson, working in Cambridge, worked out the double-helix structure of deoxyribonucleic acid, or DNA for short, revolutionising life sciences. They both received the Nobel Prize for their discovery. (More about their discovery can be found here.)

Rosalind Franklin was absolutely central to that discovery and should have also got the Nobel Prize with them. It was her x-ray crystallography data that was key, particularly on helical structure.

64 years later, i23 Design was formed. Now you might be wondering what the connection is with the discovery of DNA. Well, there are 23 pairs of chromosomes in human DNA and i23 Design has design running through its DNA. Neat eh? By the way, it’s merely a coincidence that our address is 23 Cedar Court, and the year is 2023. Need we go on?

The double helix structure is echoed in our logo, which combines the characters i, 2 and 3.

But what does the ‘i’ stand for?

Well, the founder of Apple, Steve Jobs, said the ‘i’ in their products stands for internet, individual, instruct, inform and inspire. And who are we to argue with that.

So there you have it, the reason for our name, if you were wondering. And it’s all thanks to that amazing discovery 70 years ago.

Let us help with your brand, print collateral and website

We will work with you to develop your brand, literature and website that fulfils your requirements. We’ve also built many eCommerce websites, so if this is what you’re looking for, we can help you.

We think we build exceptional websites, and are proud of them. But you be the judge – click on the link below to see examples of websites we’ve built recently.

View our Website Portfolio

At i23 Design we believe your brand and website is not just about reaching your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In essence, it’s a problem-solver.

Get in touch with us to take your brand and website to the next level.

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